Avoid these 3 Common mistakes made in explainer videos.


We made this video to help, if you are considering a sales or explainer video – with just a few steps you'll get much more effective eplainers.

There are 3 things that most people get wrong when they’re deciding on a sales or explainer video.

1. Focus

Concentrate on the message, think about what problems your customers have, and how can your product or service help them.

Don't include anything you don't need, don't distract the viewer from the mesage.

2. Brand

Second protect your brand, a poor quality video, with a weak script, voice over or design will damage your brand, and waste your money.

3. Stand out

Finally be different, off the shelf video, with a standardised script that lacks personality won’t make you stand out in the crowded video market. Who wants cookie cutter or a run-of-the-mill? When you can have bespoke and unique.

If you want to learn more about explainers and the work we do then check out the website

Klopt! was founded by Sebastian Read, who’s spent the last two decades learning everything there is to know about animation, in all its many forms. Set up in 2012 to respond to the burgeoning video-marketing and internal-comms sectors, Klopt! produces concise, compelling animation and motion graphics for big brands, small businesses and innovative start-ups.

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