Screen Share, number 2.


Why is a colour palette important?

A colour palette creates a mood and –when used consistently – ensures that your work looks unified, giving your brand a professional image. Colour can really make animation and motion graphics stand out, but it's important to follow some basics on how to use it.

How do I create a colour palette?

If your're not sure which colours –or how many – to use, then our advice is to keep it simple and follow the brand. Most brands male use of two primary colours and one accent colour, so be sure to apply this simple formula:

2 primary + 1 accent = optimal colour palette!

You can see the two primary colours and one accent we have used within of our Screen Share posts, here within this blog.

Feel free to experiment with lighter/darker tones of these colours to help with highlights and shadows, and to create gradients, if you're not going for a flat look.

Need some ideas?

If you’re looking for some colour-combining inspiration, there are some great resources out there (and a tonne of theory, to boot). The examples we give in the list below run from the simple and user-friendly to the more specific, and a bit techy.

Color Lovers

This site has a great search function, allowing you to browse by theme, such as fashion or web.

Color Palettes

So many to choose from here! Browse by specific colours, or select and browse palettes by pairs of colours – a really nice feature!

Paletton

This is incredibly useful if you’ve found a colour combo that works, but needs tweaking; it might look complex, but get stuck in and you’ll soon see that it’s easy to use.

Colour in Practice

Our Promo "Eric gets the sweet stuff", showcases a narrow colour palette – like the one above – keeping to 3 colours and some tones.

To see more of Eric

By contrast, the animation we recently completed for Spring Thinking and their client Landmark uses a more complicated palette as part of a branding-guidelines package.

Here is a short clip:

for the full clip…

So to recap

1. Keep your colour selection simple – two primary and one accent

2. Take a look at the sites above to get the right fit for you

3. Tweak the colours, but be subtle – don't vary too much from your selection

4. Stick to your chosen colours throughout the design and animation.

Klopt! was founded by Sebastian Read, who’s spent the last two decades learning everything there is to know about animation, in all its many forms. Set up in 2012 to respond to the burgeoning video-marketing and internal-comms sectors, Klopt! produces concise, compelling animation and motion graphics for big brands, small businesses and innovative start-ups.

#marketing #animation #bold #color #colour #sales