Accountancy Services –
explainer – accountancy practice management software.
BTCSoftware have a suite of tools to help the accountancy sector, and they are ready for the big change in the industry .
Making Tax Digital or MTD is the biggest change to the accountancy industry since the introduction of PAYE, so its understandable that accountants are looking for solutions.
Project scope – we created all design and animation, scripting and directed voice over. Project length – 6 weeks
Accountancy sometimes is seen as a bit of a dry industry and it's often tricky to find a way to engage the viewer, which is just the sort of challenge we like!
To differentiate the client and the product we wanted to create an animation that would stand out exposing the key threats of MTD in a lighthearted way. Working with Neil Corcoran we developed 2 characters Pete and Paul to represent how a simple choice could impact how effective you are in your job.
The initial pencil sketches were turned into clean vector shapes, and once we'd nailed the key messages with the client we directed the voice over and started making Paul's life a bit more challenging, well, he should have chosen BTCSoftware!
As part of a video strategy we also created 12 micro videos for social, blog, advertising and news. Placing BTC as though leaders, showing how MTD can actually add extra revenue streams.