Agency Case Study – The Surgery.
Last year we helped The Surgery (a design, digital and internal communications agency) add an extra 5 figures to their bottom line by developing a new income stream and generating ongoing income through animation and video.
We helped them:
- Deepen relationships with existing clients
- Win new clients
- Offer a wider portfolio of services
- Stay ahead of the curve
- Add a core strength to the team- at no cost or risk
Paul Cohen, Co Founder and Design Director
“Klopt are the bomb! Seb's (animation director) specialist knowledge and skill is invaluable not only around animation and video production but also as an art director and project manager. He makes our business stronger as rich content is now a real driver of both online and social. Total team player.”
1. How we help The Surgery, their bottom line & their clients.
It’s pretty simple really – we take care of all and every aspects of video and animation for The Surgery. Adding in an extra revenue stream, profit and happy clients.
They get to tap into our expertise and knowledge
We’re an integrated part of the team
We add our creativity and strategic thinking
Working alongside them for the long run.
We’ve been invloved with The Surgery since 2011 and have seen a huge growth in clients requesting video and animation.
They get all of this at no cost or risk, we can scale up or down depending on the pipeline.
So whether it’s a new induction video, filming the CEO or creating an animated explainer we’re there to manage the process from start to end.
Customer testimonial – Four Points
NHS CEO presentation – Parkinson's UK
Sales video – Centrica Energy
2. In a competitive world, how do we help?
It’s tough out there, clients are demanding and have high standards – adding video and animation to the portfolio can seem a daunting task.
The Surgery were quick to see the power of video but didn’t want to have the complications and costs of setting up a team, especially in video and animation, where there are so many variables and costs.
So we stepped in adding a core strength to their team and brand, offering new and existing clients a wider and more comprehensive service and portfolio.
It’s been a great success, for example over the last 2 years for Centrica we have:- filmed presentations, created animated sales videos, made an induction film, conducted interviews, IC films on safety and yearly round ups for the AGM.
Our services have also helped them win new clients such as EON and the National Grid who value the quality, experience and full service that The Surgery provide.
Awards video – The Southern Co-operative
Annual review – Centrica
Commercial – Barnett Waddingham
3. Animation and video are not your core activity?
Luckily, you’ve found us!
Often agencies steer clear of video and animation because they don’t have the experience in house – cutting off the potential for a completely new revenue stream.
That’s where we come in – creating moving images is what we do! It’s all we do.
We’ve made countless animations and videos
Worked with a wide range of clients on numerous projects
We know what it takes to create great work on time and within budget.
The Surgery can draw on this experience – they don’t have to go looking for it, every time they have an enquiry.
They know that they can rely on our skills and experience to deliver the project, take care of their client and help to grow their business.
4. How we've made it work for some key clients.
From energy to pensions, aviation to management consultancy, IT hardware and services we've helped The Surgery with clients across a wide range of sectors. Here are a few examples.
Barnett Waddingham - Pensions
Various B2B animations. As part of an ongoing relationship with this leading pension provider we’ve created a series of animated commercials, explainers and web banners.
National Air Traffic Service (NATS) - Aviation
This two minute internal communication film had to help with the issue of communicating the huge process of moving all their support IT into the cloud. In such a security critical environment is was important that this change was conveyed effectively and users were reassured.
Centrica PLC - Energy
Internal communications films and animations, event filming, induction videos and animated sales videos. Over the years we have created a range of work for thus energy and services provider covering a wide range of media and core areas.
5. The services we provide
Full range of animation and video
2D & 3D animation, studio and location filming, editing and motion graphics- we provide a full one stop solution.
Sales and explainer videos
Internal communication videos
How to videos
Social and content videos
Manage full process
From initial brief with client, setting (and sticking to) the budget through to production, output and reporting – we manage the whole process – so they don’t have to.
Part of the team
We represent the Surgery-
Taking calls or responding to emails
The client is reassured that they are getting a fully integrated service
Comprehensive video strategy
Video is now a key ingredient to marketing, change management and internal comms – we work with the Surgery to design a strategy using video and animation that covers all channels over a sustained period so the message is clear, integrated and continues to engage the audience.
Want us to show you how we could add five figures to your bottom line using video?
If you would like to see how we could help increase revenue and drive more business out of your existing clients why not get in touch?
+44 (0)1483 802883